SIMPLY RATIONAL

A Max-Planck Spin-Off

Empowering People
To Make Better Decisions

Improving decision making

We support organizations to measurably improve decisions. To this end, we use Nobel Prize-winning insights from behavioral research and organizational development as well as state-of-the-art methods from artificial intelligence.

In Finance

We combine Artificial Intelligence and behavioural science to help our customers and their clients make better financial decisions.

In Health

We make
medical evidence
and AI-based decision-making intuitive and easy to understand.

In Organisations

We establish structures and processes to strengthen competencies to deal with risks and prepare your company for an uncertain future.

Discussion:

Prof. Gerd Gigerenzer, author of the successful books “Gut Feelings” and “Risk Savvy”, presents his new book.
With Gerd Gigerenzer, Nicole Formica-Schiller and Thomas Ramge.


Watch the discussion on our YouTube channel.

2-day hybrid workshop for managers (in English)

In this workshop, the team of Simply Rational with Gerd Gigerenzer will teach a small group of participants how to best integrate human and Artificial Intelligence to make successful decisions in business and society.

Risk: If risks are known, good decisions require logic and statistical thinking.
Uncertainty:  If some risks are unknown, good decisions also require intuition and smart rules of thumb.

Founder Simply Rational
Passion for the domain of decision-making and enthusiasm for successful solutions.

Gerd Gigerenzer

Prof. Dr.

Florian Artinger

Prof. Dr.

Niklas Keller

Dr.

Malte Petersen

Dr.

Covering Your Ass

“The Damages of a Hedging Culture and How to Establish a Better Risk Culture in Organisations. Between 20% and 50% of all important decisions are

read more ...

AstraZeneca vaccine

“The debate about AstraZeneca is just one example of two core problems in the communication of risks in society and the media: the strong need

read more ...
A selection of the clients we have worked with in the past

How can we help you improve decisions for your business?

Contact us, and together we will find the right strategies for better decisions.