Our opinion on ...
Current approaches in decision science locate decision-making problems almost exclusively in the minds of decision-makers: People are lazy, selective, and imprecise. To avoid bad decisions, they have to be “de-biased” or “nudged”. We see it differently: Good decision-making depends on the fit between decision strategies and the environment. Especially under uncertainty, learning environments must be strengthened and decision processes simplified. We want to move away from “avoiding bad decisions” and instead move towards “making better decisions”.
“Although compliance generates considerable costs in many companies and intervenes in many business processes, there is hardly any evidence for the preventive effect of individual measures. In a research collaboration with E.ON and the University of Heidelberg, Simply Rational is
In our free “Food-4-Thought” events, we regularly discuss key insights and latest findings from the world of behavioral science and the science of decision making. In this Food-4-Thought, we discuss Daniel Kahneman’s recent book “Noise”, shedding light on the significance of noise for companies and entrepreneurial decision-making and discuss when noise should be reduced, but also (in contrast to Kahneman) when noise can be useful and should even be amplified.
News about us
“We have to accept risks instead of ignoring them.”
Gerd Gigerenzer on the significance of data in medical decision-making.
“Managers should not try to be better computers.”
Florian Artinger on the role of intuition in managerial decision-making.
“Reliable actions need clear rules.”
Niklas Keller on the significance of decision rules in critical situations.